JUNES PLACE PR BOOK

As I close out my final public relations class at Brigham Young University Idaho, I can’t help but reflect on one of the most rewarding projects of my college career. I had the opportunity to work on a full-scale PR campaign for a local café in Rexburg, an experience that truly tested and refined my skills.

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My team and I developed a 55-page campaign book, delivered a 35-minute presentation, and created over 15 deliverables that covered all aspects of strategic communication. From brand identity and website/app development to content strategies and competitive analysis, we tackled every detail necessary to elevate the café’s public presence.

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As group leader, this project was more than just an assignment. It was a hands-on lesson in what it takes to run a successful PR campaign. I saw firsthand how critical a strong digital presence is for small businesses, the power of storytelling in branding, and how to analyze and adapt in a competitive market. Applying everything I’ve learned throughout my studies in a real-world setting gave me invaluable experience that I know will serve me well in my career.